About Us

Our Story

The Daily Edit is the everyday wear vertical by House of Vellala, created for women who embrace mindful living and timeless style. Rooted in the principles of slow fashion, we celebrate clothing that is thoughtfully designed, responsibly made, and created to last.

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Handcrafted Perfection

Every piece is hand-embroidered with care, celebrating the artisans and craft traditions behind each creation.

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Global Craftsmanship

Rooted in Indian textile traditions, using organic cotton and natural fabrics made to be worn and loved anywhere.

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Size-Inclusive Designs

Relaxed, considered silhouettes designed to move and fit comfortably with you, every day.

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Everyday dressing, made beautifully intentional

Inspired by the quiet beauty of nature, each piece is crafted using natural fabrics, handcrafted details, and timeless silhouettes that transcend seasonal trends. Our commitment to sustainability lies in creating fewer, better garment pieces that are versatile, durable, and meant to be worn, loved, and cherished for years.

By embracing artisanal craftsmanship, mindful production, and conscious material choices, we honour both the hands behind every creation and the planet that inspires it.

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A brand built on values that matter

The Daily Edit is an expression of mindful living — where nature inspires every detail, craftsmanship tells every story, and everyday dressing becomes beautifully intentional.

Every product reflects our dedication to honouring both the artisans behind each creation and the planet that inspires it.

✓ Rooted in slow fashion & organic cotton    ✓ Handcrafted embroidery, made in India

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