"House of Vellala began with a personal longing, one I sensed was quietly shared by many women. I wasn’t searching for just beautiful clothing; I was searching for something that felt like mine. Something that honoured where I come from, while holding space for who I’m becoming.

Much of Indian fashion speaks at women. I wanted to create a space that listened.

Every design we craft is a gentle act of translation, a way of carrying memory forward, not in replication, but in resonance.

House of Vellala exists at the meeting point of heritage and self-expression, where tradition becomes deeply personal, and every piece holds a story only you could wear."

— Pravallika Vellala, Founder & Creative Director

FOR THE WOMAN WHO MOVES BETWEEN WORLDS

House of Vellala was created for the woman who holds heritage close, yet never stops evolving. What began as a personal search for celebration wear that felt both rooted and relevant has grown into a new vocabulary of luxury, one that balances cultural memory with personal expression.

Every Vellala garment is grounded in the richness of Indian craft and the power of story, meaningful motifs, rich silks, natural fabrics, maggam frame embroidery and more, all reimagined with quiet modernity and thoughtful elegance. Here, design is never just decoration. It is meaning, made visible.

Our silhouettes are not only crafted to honour tradition, but also to honour your ease, allowing you to move freely, feel deeply, and celebrate fully. Because looking your best should never come at the cost of being yourself.

We craft attire for life’s most significant moments. Our vision is simple: to create pieces that feel like memory, worn with intention, lived in with joy, and cherished well beyond the moment.

RESPONSIBILITY WOVEN IN

We believe true luxury is responsible. House of Vellala partners with artisan communities across India, supporting generational craft and sustainable livelihoods.

We source consciously, minimize waste, and invest in cultural preservation through training, mentorship, and slow production cycles.

For us, heritage is not a trend. It’s a commitment, to craft, to community, and to continuity.